Keynote Speakers

Ken GronbachMeet our Keynote Speaker Kenneth Gronbach: Charting the Course Through Demographic Change
Wednesday, February 27 from 8:00 am – 9:30 am

Come explore the common-sense, but very counterintuitive and fascinating realm of demography. How will the workforces change? What is the future of communications? How will our children’s children get their education? Will big data change marketing and branding forever? What is the fate of mass media? What countries and continents are demographically positioned to excel?

Kenneth W. Gronbach is president of KGC Direct, LLC and is an internationally respected demographer who has been able to forecast societal, commercial, economic, cultural and political phenomena with uncanny accuracy. Ken’s unusual blend of marketing savvy and common sense demography, based on twenty years of proprietary demographic study, set him apart. Ken keynotes all over the United States and does customized demographic research. Ken is the author of the current best-selling book The Age Curve: How To Profit from the Coming Demographic Storm. His first book, Common Census, the Counter-Intuitive Guide to Generational Marketing, was released in 2005. Ken’s 2011 book Decades of Differences: Making it Work is a comprehensive guide to coping with three generations in the workforce. Ken’s newest book, Upside: Profiting from the Profound Demographic Shifts Ahead, was published in April of 2017.


Lucie B. AmundsenGeneral Session: Learning Marketing from a Chicken
Thursday, February 28
Speaker: Lucie B. Amundsen
,Locally Laid Egg Company, Wrenshall, MN

What’s the best way to describe your business that will get connections for social media channels and press coverage? This innovative marketing presentation will highlight strategies to start using tomorrow! Writer, marketer, and reluctant farmer, Lucie Amundsen and her husband co-own Locally Laid Egg Company, a farm that provides pasture-raised eggs in Northern Minnesota. A former contributor to the Reader’s Digest Association, Lucie has authored a narrative nonfiction, Locally Laid: How We Built a Plucky Industry Changing Egg Farm-From Scratch published by Penguin Books USA.