2017 HNE Conference
Opening Keynote, Wednesday, March 8, 8:30am: Are You in Marketing? Isn’t Everyone? Craig Ostbo will challenge the perception that just because your job title or business card doesn’t say “marketing” doesn’t mean you aren’t responsible for marketing your farm’s brand. By the end of the keynote, you will not only agree that YOU are in marketing, you will realize that you too have a brand!
General Session, Thursday, March 9, 8:30am: Media Strategies: When Things Go Right….and Wrong Craig will moderate a panel of industry and media professionals from around New England including producers, media specialists, and communication directors. From their real-world circumstances, you’ll learn tips, tricks and techniques designed to help you develop a plan for preparedness to promote the good and address the seemingly bad. Special emphasis will be placed on dealing with an investigative media during a perceived crisis.
AGENDA: 30 breakout sessions, a national trade show, a farmers’ market managers workshop, tours, networking, and more! See all that the conference has to offer at the 2017 Conference!
FARMERS’ MARKET MANAGERS WORKSHOP: Farmers’ market managers from New England will gather on Wednesday, March 8, for a day-long workshop, Boosting Your Market: Charting a Path for the Future. The workshop will offer a full day of topics designed to enhance farmers’ market operations. To register, click the ‘Register Now’ button above and select ‘Wednesday Only’ registration.
NEW! TOURS: Tours will be offered to those that want to get out and experience the farms of New England. Craft Breweries, Distilleries, and Farm Wineries: Diversification Opportunities for the Farm Industry. This informative tour will provide a snapshot of three New England businesses taking advantage of consumer interest in locally made beverages. The day includes a tour and lunch at UMass Dining, known for their commitment to sourcing locally grown foods. AND Direct Marketing At Its Best! Learn how diversifying your market venues can create a new customer base and profit margins. Hear from retail produce staff who have been trained by the best in creative displays, the art of display rotation and the effect on lighting and color to accentuate and drive sales. Hear farm owners tell their story of growth and change over the years through agricultural tourism opportunities and diversified market venues including retail sales at the Boston Public Market.
TRADE SHOW: Conference registration includes a national industry trade show – take a look at the link to see who is attending!
ADVERTISE: Interested in advertising in the conference program? Take a look at the reasonable ad rates. Over 800 people, from New England and beyond, attend this three day conference.
SPONSOR: As the only regional ag marketing conference, your sponsorship will provide name recognition throughout New England. From supporting an individual breakout session, to sponsoring lunch or the entire trade show, there are numerous ways to support this well attended conference.
STAY: The Sturbridge Host Hotel is offering a discount overnight rate for conference attendees starting at $102. plus taxes, for single or double occupancy! Reserve your room at by calling 1-800-582-3232 or go online to SturbridgeHostHotel.com and use promo/Corporate Code: 1703HARVES. When making your reservation, please identify yourself as being with the Harvest New England Conference. Reservations must be made by February 21th. Requests after this date will be honored on a space available basis at prevailing hotel rates.
SCHOLARSHIPS: Are you a specialty crop producer interested in attending the event? You and one additional member of your family/business may be eligible for a scholarship. Take a look at the application or contact Jessica Nixon at Jessica.L.Nixon@maine.gov. Applications are due by February 6th.
Funding is provided in part by the USDA, AMS Specialty Crop Block Grant Program.
Please visit our sponsors’ websites!